Marketing and advertising are not the same. They’re cousins, sure, but one’s the big-picture thinker, and the other’s the flashy show-off. Let me explain
Marketing is the mastermind. It’s the strategy. The research. The psychological chess match between you and your audience. It’s everything from what the product should look like, to how much you charge for it, and who you’re trying to sell it to.
Advertising, on the other hand, is the loudspeaker. It’s the eye-catching billboard, the catchy jingle, the 30-second spot that interrupts your favourite podcast. Advertising is what gets people’s attention. Marketing is what makes sure you don’t waste that attention when you’ve got it.
In short, marketing is the blueprint for building your brand and business. Advertising is just one of the tools you use to get the message out there.
Think they’re the same? Think again.
Want to know how to make them work together? That’s where we come in. At MTHD Marketing, we connect the dots to help you turn strategy into sales.
