PROJECT OVERVIEW
When Justin first came to us, his vision looked very different. He had launched a project called Argument Free, built around helping couples in crisis stop fighting and rebuild connection through his relationship coaching methods.
We designed the brand identity, wrote all the copy, scripted and filmed his intro video, and launched Google Ads to promote the program. Leads started coming in immediately. Bookings were made.
Everything looked like a win, until it wasn’t.
Despite the strong ad performance, nobody showed up to the calls. His “show rate” was zero. What looked like success on paper wasn’t converting into actual revenue, and that forced us to dig deeper into the real problem.
PROBLEMS & SOLUTIONS
The challenge: Justin didn’t need more leads, he needed buyers. Most agencies stop when they deliver traffic or bookings, but the goal here was sales, not vanity metrics.We tested everything: pricing, headlines, the call structure, even reframing the offer as a free session. Nothing delivered profitable returns. From our customer surveys, we learned that couples often booked calls during conflict, then reconciled before the appointment. The timing killed conversion. The issue wasn’t marketing - it was the product itself.
The solution: We worked with Justin to reimagine his business entirely. Instead of focusing only on relationship coaching, he pivoted toward a broader, lasting solution: Hypnotherapy and Somatic Exercise under a new brand - Good Life Support.
