When Studio52 approached MTHD Marketing, they had a clear goal: drive massive sales with minimal resources. What they didn’t have was a strategy that could deliver results at the scale they needed. With just a 4-person crew, we pulled off what seemed impossible: a campaign that generated $485,000+ in revenue within 21 days – all on a bootstrapped budget.
At MTHD, we don’t just launch campaigns – we build strategies that deliver. Here’s what went into this powerhouse project:
Strategy Creation: We started with a razor-sharp plan tailored to Studio52’s goals, audience, and timeline. Captivating Copy: Every word, from ads to emails, was designed to grab attention and convert. Video Production: With our lean team, we wrote, directed, filmed, and edited video content that resonated deeply with Studio52’s audience. Packaging Design: Every detail of the product’s visual identity was crafted to stand out and drive desire. Ad Campaigns: We created ad creatives so compelling they practically sold themselves. Execution Without Waste: No unnecessary expenses, no wasted time – just pure, results-driven action.
Designing and producing the product: We started by working closely with Studio52 to design and produce a premium product that would captivate their audience. We handled everything, from concept to execution.
Book Design: Every page was thoughtfully laid out, combining stunning visuals and engaging content to create a product that felt both premium and practical. Collaborating with Manufacturers: We liaised directly with manufacturing partners to ensure top-notch quality for every unit. Tight timelines and budgets didn’t faze us – every detail, from material choices to packaging, was aligned with the brand’s vision and target audience. Packaging That Pops: Beyond just the product, we designed packaging that made customers feel like they were unwrapping something truly special, elevating the overall experience and driving word-of-mouth buzz.
We drove demand and hype with invite only events hosted in New York & London.
Crafting the perfect Kickstarter campaign
The Kickstarter campaign was where the magic really came together. A great product needs a great pitch, and we knew how to deliver:
The Offer: We perfected the campaign’s offer to ensure it was irresistible. The right tiers, pricing, and exclusive bonuses created a sense of urgency and value. Sales Funnel Design: We developed a seamless sales funnel to capture leads, guide them through the process, and convert them into backers. Page Narrative: Every element of the Kickstarter page was carefully curated to tell a story – one that sparked interest, built trust, and inspired action. The perfect blend of copy, visuals, and flow ensured visitors stayed engaged from start to finish. Motion Graphics and Visuals: Dynamic motion graphics and high-quality visuals were used to highlight key features of the product and keep backers hooked. These weren’t just eye candy – they were strategically designed to reinforce the product’s value and drive conversions.
Results that speak for themselves: $485,000+ in Revenue achieved within just 21 days.
“Their [MTHD] CEO called me up and said, ‘Nobody can put $100,000 in your pocket quicker than me.’ Not only did they deliver on their promise, but they exceeded that amount considerably.”
